Adding to the Value   Membrane Technology November 2006   Complied by Jeff Garwood and Steve Watzeck
GE brings complete, integrated offerings to municipalities

Water/Wastewater Utilities—Business Planning   Water & Wastes Digest December 2005   By Mike Freeman, Chris Fabian and Stefanie Mosteller
Small and mid-sized utilities must understand business strategy, organization, management, finance, technology and operations

Steady But Sure   Water & Wastes Digest December 2004   By Tim Gregorski
Additionally, WWD asked those interviewed for their comments on what the industry can expect in 2005.

Public-Private Partnerships Continue to Flourish   Water & Wastes Digest May 2004   By Eric Risch
While the number of public-private partnerships continues to grow, the full potential of private sector involvement has yet to be realized.

Interested in Saving Money? Control Your Life Cycle Costs   Water & Wastes Digest February 2004   By Tim Gregorski
In-depth analysis of equipment life cycle costs and educated decisions by utility managers can help minimize unexpected expenses while maximizing production life.

Corporate Identity   Water Quality Products May 2003   Walt Denny
Every company--both large and small--needs to create a strong corporate identity that synthesizes the right visual elements and words to make a lasting impression and build brand recognition over time. Most importantly, the corporate logo and tagline must be thoughtfully crafted to convey the company's positioning, desired image and central values, while utilizing a very limited amount of space and words
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Direct-Mail Money Makers   Water Quality Products May 2003   G.A. "Andy" Marken
Do not think direct mail is beneath you and the crass discussion of doing mailings profitably is not something you have to worry about. Whether you want to admit it or not, you do mailings--"snail" mail releases, e-mail releases, product catalogs, special promotions, product roll-out editorial/analyst packages, event media announcements/invitations, employee/legislative educational/ informational packages--and management expects you to deliver a return on investment on those mailings.
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Launching a New Product   Water Quality Products December 2002   Walt Denny
Bottled water is second only to soft drinks in volume sold. In a market that appears saturated with so many bottled water brands all promising similar benefits, how do companies keep making a splash with new products? It isn't rocket science, but how and when you launch a new product is key. It's one of the most effective ways of capturing the media's Attention--and if done right, it can be a company's ticket to success.
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Old Dog, New Tricks: How Measurement Turned a Company Around   Water Engineering & Management November 2002   Bill Swichtenberg
In the mid-1990s one of the oldest names in the water/wastewater business was in turmoil. Faced with a move to a new location, a new outsourced manufacturing process, two union formation attempts, poor documentation, missed orders and generally unhappy customers, USFilter Wallace & Tiernan Products was on its last breath.
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Where Is Your Operation Headed Next?   Water Quality Products July 2002   G.A. “Andy” Marken, Marken Communications, Inc.
Regardless of whether you are trying to determine where you are going tomorrow with your present company emphasis, or planning to enter prospective new areas, a strategy plan is necessary. Such a plan helps ensure that everyone in the organization is in agreement as to the posture and direction of the company. Equally important is the fact that your financial backers know where you are going and have the level of confidence necessary to support you in the effort. Putting the information down on paper is far from fun, but the rewards are well worth the effort.
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Are You Sold Enough to Sell?   Water Quality Products April 2002   Carl Davidson
The truth is that enthusiasm is what you need to sell but some of us are sorely lacking in this precious commodity ... and it’s no wonder. How can you stay up and enthusiastic enough to sell?
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The Need For Marketing   Water Quality Products March 2002    Walt Denny
Starting and running a business without a marketing plan can be like trying to fly an airplane without radar—you might know what your destination is, but you haven’t a “road map” to get you there. Every company, whether it is established or still in the idea phase, needs a marketing plan that serves as an integral part of its overall business plan for company operations. A good marketing plan supports a company’s broader business goals by formulating a sound marketing strategy and an action plan (i.e., specific marketing activities such as web promotions, direct mail, etc.) that can carve a direct path to bolstered product sales, market share and long-term profitability and success.

Smart Management Through the Downturn   Water Quality Products January 2002   G.A. "Andy" Marken, Marken Communications, Inc.
Not since l990 have we seen a downturn in the economy as we have for the past five months. Most indicators point to only a mild improvement through the middle of this year. While the downturn?okay, recession?was tough in the early 1990s, you have to go back to the early 1980s to see one that had the global scale as the one we?re experiencing now.
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New Year Shows Promise   Water Quality Products January 2002   Wendi Hope King
Now is the time to make our new year?s resolutions. How can we make some informed resolutions for our businesses? Why, by listening to the people in the trenches?to industry members themselves.
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Only Time Will Tell   Water Quality Products January 2002   Multiple Authors
The unprecedented events of Sept. 11 and the recession that began hitting our nation at the beginning of 2001 created havoc in the business world. The water industry was no exception; it also saw its share of fluctuation. With such an unpredictable economy, we move into 2002. WQP asked industry professionals nationwide to comment on what the water industry may see in the upcoming year. Although these professionals share their outlooks for next year, only time will tell what lies ahead.
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Feasibility Study Proposes Inflatable Dam   Water Engineering & Management November 2001   By Garnet Daus
>The Wyoming Valley (Pa.) Inflatable Dam Feasibility Study recently received a National Honor Award in the studies, research and consulting engineering services category at the ACEC Engineering Excellence Awards Competition. The annual event celebrates engineering achievements that demonstrate the highest degree of merit and ingenuity.
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In Need of an Economy Upswing   Water Quality Products October 2001   G.A. Marken, Marken Communications, Inc.
Historically, the economy improves only when people are convinced that it is improving. Apparently, the Bush Administration hasn’t been all that convincing because the economy isn’t steadily improving. At least, not according to corporate managers and, most importantly, not according to consumers.
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Facts Get in the Way of Winning Customers, Marketshare   Water Quality Products September 2001   G.A. "Andy" Marken, Marken Communications, Inc.
Despite leading market research firms that show solid marketing has a cumulative effect, management often views the marketing budget as an expense rather than an investment. It?s time for managers to nail down marketing plans.
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Have You Seen Your e-Business Plan Yet?   Water Engineering & Management September 2001   Melanie Rettie and Mo Rousso
A well-developed e-Business strategy will help implement fast, flexible and cost-effective business practices, propelling your utility to maximum revenue/profits.
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Breaking Through the Financial Barrier   Water Quality Products June 2001   G.A. "Andy" Marken
As you drive along Highway 101 in California?s Santa Clara Valley, Route 128 near Boston, the Beltway around Washington D.C., the Carolina?s Silicon Triangle, Washington State?s Silicon Forest or nearly anywhere across the country, you almost can see the parched bones of entrepreneurial ideas that have died and been cast aside. They lie next to now healthy giants and soon-to-be-successful product and service organizations.
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Duty Calls For Local Awareness   Water Quality Products May 2001   Wendi Hope King
Editorial: May 6—12 is National Drinking Water Week (NDWW). It is our duty and opportunity as water professionals to make this week work for us by incorporating local companies, expertise and even the Water Quality Association (WQA) into NDWW.
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A Leading Team   Water Quality Products March 2001   Wendi Hope King, WQP Staff
After nine months of silence, the Osmonics team emerges renewed and ready for a future full of success.
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The Crisis Counselor   Water Quality Products March 2001   G.A. Marken
Business trips give you an excellent chance to catch up on your reading since you’re isolated on a plane for two to three hours. So there was no better time to review Jeff Caponigro’s, The Crisis Counselor (Contemporary Books), a guide to managing business crises, than the round-trip flight from San Francisco to New York.
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Who Wants to Be a Millionaire?   Water Quality Products January 2001   Carl Davidson
As the beginning of a new year rolls around, I think "Who wants to be a millionaire?" is an appropriate question to ask.
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Getting Started in the Bottled Water Business: Licensing and Labeling   Water Quality Products October 2000   Barbara L. Marteney and Kristin Saltzgiver
This is the last of a series of three articles covering Bottled Water Testing, Source Development, and Licensing and Labeling.

Getting Started in the Bottled Water Business: Source Water Development   Water Quality Products September 2000   Barbara L. Marteney & Kristin Saltzgiver
This is the second in a series of three bottled water articles. The first article appeared in July; the last will run in October. Your natural spring, well or artesian well source already may be providing you with the "best water you’ve ever tasted" with little effort on your part. However, selling that same water for public consumption puts you under government scrutiny.

Best Meter Management Practices for Water Utilities   Water Engineering & Management August 2000   Donald L. Schlenger, Ph.D.
Meter management practices directly affect a water utility’s competitive position in the marketplace. Not only does the meter serve as the "cash register" for the utility, but it also offers unique opportunities to improve productivity and enhance customer service.

Renewing the Value of a Leader   Water Quality Products February 2000   Wendi Hope King
Q&A. Following troubled times, Jim Cederna was called upon to help transform Calgon Carbon into the prosperous venture that it once was.

Elements of a Business Plan   Water Quality Products November 1995   Mike Henning
Having a sound business plan is essential for survival; ten reasons why businesses fail