The International Bottled Water Association (IBWA) today announced the official theme for the 2007 IBWA Convention and Tabletop Trade Show—“The Bottled Water Event: A Place to Learn.”
“IBWA’s educational opportunities for bottled water professionals are second to none,” said IBWA President Joseph K. Doss. “This year’s theme reflects IBWA’s continued commitment to providing convention attendees with the bottled water industry’s most comprehensive educational programs, which will help them meet the challenges of today and the future.”
During the 2007 IBWA Convention and Tabletop Trade Show, IBWA will provide an expanded seminar program to educate bottled water professionals about innovative technologies, processes, marketing and sales techniques, and industry trends. This year, IBWA will also debut its new Tabletop Tradeshow, which will provide all the networking opportunities exhibitors and attendees have come to expect, but in a more intimate environment. The traditional IBWA Trade Show will return in 2008. All IBWA education programs, “tabletop” trade show, reception, and special networking events will be held in the newly remodeled Las Vegas Hilton.
In addition, the IBWA event will be co-located with PACK EXPO Las Vegas 2007, the nation’s most comprehensive packaging trade show. PACK EXPO Las Vegas will be held at the Las Vegas Convention Center, which is conveniently located next door to the Las Vegas Hilton—IBWA’s headquarters hotel. The PACK EXPO will feature over 1,200 exhibitors and 500,000 net sq ft of exhibit space. Because of this co-location, attendees will have the opportunity to attend both conventions and trade shows, and reap the benefits of getting maximum exposure for their businesses. IBWA Convention attendees are allowed to visit PACK EXPO Las Vegas free of charge. Additional reciprocity agreements between IBWA and PACK EXPO Las Vegas are pending.
“PACK EXPO leads the way when it comes to highlighting the state-of-the-art advances in packaging materials and machinery,” said Doss. “By cooperating with PACK EXPO and co-locating these two top-notch events, all of our combined attendees will benefit.”
Source: IBWA