BASF Names CCC National Distributor for Water Solutions Portfolio in Canada

At the Water Environment Federation’s Annual Technical Exhibition and Conference (WEFTEC) in New Orleans, BASF Canada Inc. and Canada Colors and Chemicals Ltd. (CCC) announced that they have entered into an exclusive agreement for the distribution of BASF’s comprehensive Water Solutions portfolio throughout Canada. The agreement is effective Oct. 1, 2014 for Western Canada and the Maritime provinces. On Jan. 1, 2015, CCC, one of the largest independent distributors in Canada, will become BASF’s exclusive national distributor for all of Canada.

The BASF products included in the agreement are Zetag, Magnafloc LT, Burst, Magnasol and Antiprex. These products are used for applications such as water and waste water treatment, industrial process water treatment and environmental remediation. 

“We look forward to offering BASF’s innovative product line for the water industry to Canadian customers,” said Dave Emerson, president and COO of CCC. “CCC already has a proven track record with BASF and we will continue to demonstrate our value through our professional service, industry expertise and deep network across the country.”    

“CCC’s strong customer service model and market focus were significant factors in our decision process. We are confident that we selected the right partner to represent BASF’s Water Solutions portfolio across Canada to meet the needs of our customers,” said Linda Muroski, head of BASF’s Water Solutions business in North America. 

Source: BASF