Pentair Water Treatment is launching a mobile showroom as a way to shorten new product introductions, build long-term customer relationships and stimulate sales. The recently completed mobile van will allow the company to focus on customer service and education. It is scheduled to visit OEMs and dealers from Chicago to California throughout the remainder of this year.
Pentair Water Treatment's Tom Horel, Vice President of Sales, believes the water treatment company is meeting a real market need with its mobile showroom. "OEMs and dealers are busy keeping their businesses on track," Horel said. "They don’t have time to keep abreast of what’s new, much less train their service team on installation tips and tricks for existing products. Our mobile showroom gives us the ability to meet those needs by sharing our technical expertise and introducing dealers to new technology on their turf. They don’t have to pay to come to us; we’re going to them."
Pentair’s mobile showroom comes equipped with a working softener model with a clear tank to demonstrate the regeneration cycles and the advantages of Pentair technology. In addition, the showroom is used for the following purposes.
• Shortening new product introductions
• Training on softener control valve installation and programming
• System troubleshooting
• Market trend analysis
"So far, we’ve found our mobile showroom to be a great way to stay in touch with our customers," Horel said. "We’ve improved communication and already learned things we didn’t know. Whether our mobile showroom stimulates sales or not, it’s certainly stimulated our thinking."
Source: Pentair Water Treatment
