WaterSmart Software, a water utility customer engagement platform provider, announced national survey results that reveal that its software is responsible for a 36% increase in favorability ratings across its utility customers. Survey results also show WaterSmart’s customer engagement platform produces benefits for utility customers.
Eighty-six percent of utility customers agree that the platform makes it easier to understand water use, and 66% agree that it makes it easier to save money on their water bills.
“Traditionally our only communications with customers have been through bills and occasional bill inserts,” said Tim Guster, vice president and general counsel of Great OaksWater Co. “But to reach our customers with important information, we needed a new way to communicate and engage with our customers. WaterSmart provided us with exactly what we needed, when we needed it. Now, through WaterSmart Water Reports, we are informing, educating, and engaging with our customers better than ever before. The results, especially our improved customer relations, are nothing short of excellent.”
WaterSmart uses the power of big data and behavioral science to help utilities better engage with their customers. Customers receive monthly reports and regular alerts regarding water usage, potential leaks and rebate programs. Armed with customer data and an engaged community, utilities can better navigate increasingly complex decisions around rates, supply and infrastructure.
“Water utilities can no longer simply be the silent service providers of the past,” said Robin Gilthorpe, CEO of WaterSmart. “Population growth, climate change and aging infrastructure are intensifying pressures on water utilities to ensure a reliable supply of clean water. Utilities are finding that community engagement is essential to address these new challenges and drive their agenda forward."
To complete this survey, WaterSmart polled 14,366 customers of its water utility partners. Respondents were asked to express their opinion of their utility both before and after implementing the company’s software.
Source: WaterSmart Software
