CH2M Hill has adopted a new brand and logo designed to better reflect its clients’ needs and its own ambitions for growth. The company has also adopted a simpler brand name: CH2M.
Three young engineers and their professor founded CH2M in Oregon nearly 70 years ago to solve local water challenges. The company’s brand name is a nod to the values and hearts of its founding fathers—Cornell, Howland, Hayes and Merryfield—literally “CH2M.”
“Through the years, CH2M has evolved from a regional engineering and consulting firm associated with first-of-a-kind projects to a global leader associated with some of the largest, best-known infrastructure programs for public and private clients,” said CH2M chairman and chief executive Jacqueline Hinman.
Hinman said that the time was right for CH2M to make this move. “The last time we rebranded the company was in the 1990s,” said Hinman. “Since that time, CH2M has grown from 5,000 to 25,000 employees, working in more than 50 countries, with annual revenues of almost $6 billion. Our distinctive new look reflects the energy and passion of the firm and its zest for bringing the smartest approaches to the markets and industries we serve.”
CH2M’s leadership believes that the rebrand and new logo, coupled with a refreshed business strategy launched in January, will help to deepen the relationships between their clients and CH2M’s sales and project delivery teams. In the past year, the company has focused its strategy on strengthening the culture of collaboration and sharing across its five business groups and around the world, to bring seamless solutions and full depth of the company’s capabilities to individual clients.
“Our refreshed brand goes much deeper than just a new logo and shortened nickname,” said Hinman. “It combines our client-centric mindset with our commitment to technical excellence and innovation. The challenges facing our clients don’t fit neatly into boxes any more. That’s one of the reasons our clients choose to work with us. We’ve been thinking outside-the-box since day one.”
Source: CH2M
