WaterSignal LLC promoted Caleb LaPointe to marketing director. His primary responsibility will be leading WaterSignal marketing initiatives in commercial, institutional and multifamily markets.
LaPointe joined WaterSignal in 2015 as an administrative coordinator. Shortly thereafter, when the company grew, he was promoted to sales and marketing coordinator. LaPointe left the company to accept a new challenge at an Atlanta software start-up company, IO Education, but continued to provide freelance marketing support to WaterSignal.
“Caleb has been a key part of our success, and we are thrilled to see him return to fill this important position,” said WaterSignal CEO John Lie-Nielsen.
A member of the Internet Marketing Assn., LaPointe is a currently finishing his Bachelor of Science degree in marketing at Southern New Hampshire University online.
WaterSignal is a green technology company focused on water conservation. It is located in Alpharetta, Ga., and currently operates in 18 states.
Source: WaterSignal LLC
